The United States Hockey League
Our Target Market
Our target market is the Western Division of the USHL. More specifically, Tom Garrity, the Commissioner, and Evan Rand, the Director of operations. They have both worked with the USHL for many years, which qualifies them both to be making crucial decisions. Contact with them could result in the implementation of our product. Within the USHL there is 280 elite players, who are all male ranging from 16-21 years old. The commissioner and Director are both white males in their 40s, with a very substantial income, who want the best for the players.
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Tom Garrity
Ninth President & Commissioner of the USHL
Has had a successful 25-year career in sports administration and sales. Instrumental in continuation and collaboration efforts within the USHL, extremely successful in generating attention, ticket sales, and live attendance.
Target Arenas
Importance of Geography
The Western Division of the league spans the western region of the United States, including cities such as Omaha and Lincoln. Not only is it close to our home base at the University of Denver, but the Commissioner and Director both live in areas near these arenas, giving them quick access to games. This makes it more convenient for swift system installation and oversight.
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Improvements
The Commissioner and Director are passionate about looking to better the organization through products they use for their players. They are willing to invest if it proves for a better playing and viewing experience, with the added benefits of maximized cost-efficiency. From our simple survey that you can see below, a system like ours is almost essential in their organization. The commissioner wants to make the USHL the best junior hockey league out there and will do anything to make that happen.
